Hi, I’m Anisha Jhaveri.
I’m a New York/New Jersey-based copywriter, copy editor, and content strategist with a passion for storytelling, creative collaboration, and helping brand identities shine through words.
Featured Netflix Projects
Copywriting & Copyediting: Select Samples Across Genres
Created tonally appropriate, 120 to 250-character synopses, aligned with Netflix’s brand voice, to bolster user decision-making and trust in Netflix title promotions.
• Copywriting •Copy Editing •UI/UX • Creative Strategy
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Content Strategy: Writing & Editing for a Global Audience
Crafted editorial assets using “Global English” to remain linguistically neutral across markets without compromising brand voice, user decision-making, and member trust in title recommendations.
• Brand •Writing •Editing • Creative Strategy
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Writing Innovation: Synopsis Optimization (UX Writing Case Study)
Utilized research methodologies to optimize title synopses, resulting in improved user experience, increased title viewing, and overall expansion of creative writing innovation initiatives.
• UI/UX • Brand • Copywriting • Copy Editing • Creative Strategy
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Writing Innovation: Localized Row & Collection Names (UX Writing Case Study)
Improved member engagement and brand perception of Netflix in India by leveraging content and regional expertise to curate locally-relevant names for title rows and collections appearing on the service.
• Creative Strategy • Brand • Marketing • Localization
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Learn More About My Work
Get in Touch
Want to work together? Got questions? Feel like debating over the best Bollywood romcoms? Drop me a line!